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Mitsubishi Lancer
Talent Showcased: Design, ActionScript
Objective: Provide customers the opportunity to customize and order a car at a mall kiosk location or in a dealership showroom
Target Audience: Consumers ages 18-40
Process: Color scheme and look consistent with current Mitsubishi Motors branding. Allows customers to choose various trim levels and accessory packages and stores them using ActionScript. Summarizes the user's order and gives a total price.